|While most of us don’t live under the public scrutiny of George Clooney, we are still a world obsessed with youth. Baby Boomers, the original peace-loving green advocates whose legacy swings between chemical perms, baby oil tans, peace and consumerism are putting their money where their values are. With their spending power and a shift towards natural skin care products, Baby Boomers are having a significant effect upon markets.|
Green Behaviour and Greenvertising are just two of the new terms that have grown out of the movement that is being shaped by the socially conscious spending habits of the Baby Boomers. A rise in locally-grown products, giving back to the community and supporting grass-roots initiatives are all important to this group and especially to Green Boomers.
Within the Baby Boomers group, a rising demographic called Green Boomers are exerting their market power.