Natural & Organic Captures the Asian Beauty Product Market

Natural & Organic Captures the Asian Beauty Product Market

Asian women and men are considered to be among the most discerning skin care and beauty product consumers. No longer a follower of Western markets, in 2016, Asia is a global trendsetter.

A series of high profile food scandals have led to a surge in organic farming and created increased consumer desire for natural products. China’s growing middle class are demonstrating their purchasing power and traditional sales channels are changing as consumers become more savvy in their research and rely less upon advertising to dictate trends for them. 

Cosmetic trends do not always successfully translate from East to West and vice versa. The Asian craze for facial masks never caught on to the same degree in the West. However, the demand for natural products has crossed over with countries with large Buddhist populations like China, Japan, Thailand and Vietnam becoming dedicated consumers of natural skin care products as they align with religious values. 

“Cosmeceuticals” or products that combine cosmetics with pharmaceutical ingredients, are a continuing trend in the Asian cosmetics market, with skin-whitening remaining the most popular treatment in China.

A rise in male consumers who care about their skin, is opening a new Asian market, as brands seek to cater to men.

The 2015 China Beauty Expo, saw many new, “green” cosmetic brands in attendance. The Expo also highlighted a trend away from traditional advertising channels in favour of quick, accessible promotions that rely upon bloggers and consumers to endorse products online.

“Weishang” known as “microbusiness”, is one increasingly popular way new businesses promote their companies and products using the WeChat app. Companies are able to reach an audience of over 600 million users through WeChat.