Think Dirty, Live Clean and Green

Think Dirty, Live Clean and Green

Living Nature founder Suzanne Hall was on a mission when she created the company in 1987. Inspired by the healing properties of New Zealand’s native plants, Suzanne was looking for nature-based relief from her own skin care troubles.

Similarly, Think Dirty app founder Lily Tse used her family history with cancer to drive the momentum behind creating her app Think Dirty. Lily’s personal challenge: to unravel the mysteries of the beauty industry and understand what is really contained in all those little vials, bottles and jars. The result is an app that has over 450,000 products listed on it making Think Dirty the leading independent monitor of cosmetics safety and educator of consumers around the world.

Here’s how it works.

Download the app and start scanning; it’s as easy as that. The Think Dirty app allows you to test the contents of your favourite products and how “dirty” they are based upon a 0-10 scale. A score of 0-3 represents the most clean, having no ingredients with negative health effects, 4-7 has potential moderate long term negative health effects and 8-10 has potential serious long term negative health effects. Try it, you’ll be amazed and it may just change your consumer habits.

Living Nature has subscribed to Think Dirty’s services in the firm belief that in doing so it supports the vision and mission of both companies. We now have an amazing 39 products listed with Think Dirty that score “0” - the highest rating possible for cosmetics safety!  That means you can trust those products are 100% clean, natural and green.

From time to time Living Nature Store will provide product for inclusion in Think Dirty’s monthly Beauty Box. At present Think Dirty is offering a specially curated box of beauty treats rated between 0 and 3, featuring Living Natures’ Bliss Lip Hydrator. Valued at USD250, this clean, green goodie box can be yours for only USD95.
Living Nature is proud of its professional associations and relationships with companies and organizations that, like us, are working with the mandate of a clean, green planet. We believe in collaboration and sharing the goodness of natural beauty products with the world.

For more information about Think Dirty and to download the app go

For information about Living Nature certified natural skin care and mineral makeup ranges visit For further information, contact Living Nature Store by phone at 1.844.900.7546 or by email

The Think Dirty® word mark and logos are registered trademarks owned by Think Dirty Inc., and any use of such marks by Connectionz Distributor for Living Nature (North America) is under license.